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JEWELLERY CARE

Made to Be Kept

A little care helps preserve the finish, detail and meaning of the jewellery you wear every day. Use this guide for sterling silver, vermeil finishes, lockets and personalised keepsakes.

EVERYDAY CARE

Simple Habits, Longer Life

Most wear comes from ordinary routines. These four habits help protect silver surfaces, delicate finishes, engraved details and moving parts.

Remove jewellery for hands-on tasks
01

Take It Off for Hands-On Tasks

Remove jewellery before exercise, gardening, cleaning, heavy lifting, swimming or anything likely to knock, bend or scratch it.

Keep jewellery away from harsh chemicals
02

Keep Chemicals Away

Avoid chlorine, bleach, household cleaners and strong chemicals. Put jewellery on after perfume, lotion, sunscreen and hair products.

Store jewellery separately
03

Store It Separately

Keep each piece in a soft pouch, jewellery box or separate compartment. This reduces scratching, tangling and rubbing between pieces.

Check jewellery when something changes
04

Notice Small Changes

If a clasp, hinge, jump ring or setting feels loose, bent or different, stop wearing the piece until it can be checked.

KNOW YOUR FINISH

Care for Silver & Vermeil

STERLING SILVER

Tarnish Is Natural

Sterling silver can darken over time as it reacts with air, moisture, skin chemistry and everyday products. This is normal and does not mean the silver is damaged.

Wipe gently after wear and store dry. For plain polished sterling silver, a silver polishing cloth can help restore brightness.

GOLD / ROSE VERMEIL

Protect the Plated Surface

Vermeil is a layer of gold over sterling silver. Friction, chemicals, sweat and repeated polishing can gradually wear the surface, so treat it more gently than plain silver.

Use a soft dry or slightly damp cloth. Avoid silver polish, abrasive cloths and vigorous rubbing on plated areas.

PERSONALISED DETAILS

Keep Engraving Crisp

Handwriting, fingerprints, paw prints, crests and other engraved details may include darkened or oxidised areas for contrast. Avoid aggressive polishing directly over those details.

Clean around the design gently so the contrast and fine lines remain as clear as possible.

AT-HOME CLEANING

For Plain Sterling Silver

This gentle method is suitable for many plain sterling-silver pieces. Do not use it for lockets containing photographs, pearls, mother of pearl, opals, glued elements or delicate plated finishes.

Soak sterling silver in warm mild soapy water
01

Warm, Mild Soapy Water

Add a small amount of mild soap to lukewarm water and briefly soak plain silver to loosen everyday residue.

Brush sterling silver gently
02

Brush Gently

If needed, use a very soft toothbrush with light pressure around crevices, chains and textured areas.

Rinse sterling silver carefully
03

Rinse Carefully

Rinse with clean lukewarm water. If you are near a sink, make sure the drain is securely closed.

Pat sterling silver dry with a soft cloth
04

Dry Completely

Pat dry with a clean lint-free cloth and allow the piece to air-dry fully before storing it.

Do not use: toothpaste, baking soda, scouring powders, hard brushes, bleach or chlorine. Avoid dips and strong silver cleaners on plated, oxidised, personalised or mixed-material pieces.

LOCKETS & KEEPSAKES

Protect What’s Inside

Lockets carry more than jewellery. They may hold photographs, tiny keepsakes or delicate interior details, so they need a slightly different routine.

01

Keep the Interior Dry

Do not submerge a locket once a photograph or paper insert has been added. Remove it before showering, swimming or bathing.

02

Open & Close Gently

Use the intended edge or clasp to open your locket. Avoid pulling, twisting or forcing the hinge beyond its natural range.

03

Clean the Outside Only

For a filled locket, wipe the exterior with a soft dry or barely damp cloth. Keep moisture away from the photograph and interior cavity.

04

Store It Closed

When not worn, close the locket and keep it flat in a soft pouch or box so the hinge, clasp and surface are protected.

MOTHER OF PEARL, PEARLS & DELICATE INLAYS

Avoid soaking these pieces. Wipe gently with a soft, slightly damp cloth and dry immediately. Keep them away from perfume, hairspray, acids and abrasive cleaners.

GOOD HABITS

Do

  • Put jewellery on after skincare, fragrance and hair products.
  • Wipe pieces gently after wear, especially after warm or humid days.
  • Keep chains fastened when stored to reduce tangling.
  • Store silver in a dry, soft-lined place away from direct sunlight and humidity.
  • Contact us if a hinge, clasp or personalised detail needs attention.

AVOID

Don’t

  • Wear jewellery in pools, hot tubs or the sea.
  • Use abrasive polish on vermeil, oxidised or darkened engraving.
  • Submerge a locket containing a photograph or paper insert.
  • Store pieces loose together where surfaces can rub and scratch.
  • Force a clasp, hinge or chain if it feels caught or misaligned.

JEWELLERY CARE FAQ

Good to Know

Why is my sterling silver becoming darker?
Sterling silver naturally reacts with air, moisture and substances in the environment. This can create tarnish over time. Gentle cleaning and dry storage usually help restore and preserve its appearance.
Can I shower with my jewellery on?
We recommend removing it. Soap, shampoo, conditioner and moisture can leave residue, accelerate tarnish or shorten the life of plated finishes. Lockets containing photographs should always be kept dry.
Can I swim in sterling silver jewellery?
We recommend removing jewellery before swimming. Chlorine, salt water and pool chemicals can affect silver surfaces and plated finishes, and jewellery is easier to lose in water.
Can I use a silver polishing cloth?
A suitable silver polishing cloth can be used gently on plain polished sterling silver. Avoid aggressive polishing on gold or rose-gold vermeil, oxidised details, darkened engraving, pearls, mother of pearl and other delicate surfaces.
How should I clean a photo locket?
Do not soak it. Keep the interior and photograph dry. Wipe the exterior gently with a soft, dry or barely damp cloth, then dry it immediately before closing and storing.
Will gold or rose-gold vermeil change with wear?
Vermeil is a precious-metal finish over sterling silver and can gradually wear with friction, chemicals and repeated exposure to moisture. Gentle handling, dry storage and avoiding abrasive polish will help prolong the finish.
How should I store necklaces and chains?
Fasten the clasp, lay the chain flat or hang it separately, and keep it away from other pieces that may catch or scratch it. A soft pouch or individual compartment works well.

NEED ADVICE?

We’re Here to Help

If you are unsure how to clean a personalised piece, locket or special finish, send us a clear photo and your order details.

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